Connected tv’S FirSt
MulTiLingUal Ad
Nissan wanted to reach bilingual households without splitting the message into two separate campaigns. Traditional TV spots meant producing one version in English and another in Spanish. That approach divides the audience and doubles production.
Connected TV opened up a new opportunity. The platform allowed for interaction, but no one had built a real-time multilingual experience for it yet.
The Challenge:
Nissan wanted to reach bilingual households without splitting the message into two separate campaigns. Traditional TV spots meant producing one version in English and another
in Spanish. That approach divides the audience and doubles production.
My Role:
I led the art direction and worked across video and static assets to build an immersive interactive experience for both desktop and Connected TV. I partnered closely with copy, design, and production to make sure motion, graphics, and UI worked as one system.
ThE ReSulT:
We built a language toggle that felt native to desktop experiences and more importantly, connected TV. Instead of splitting the audience, Nissan delivered one campaign that adapted in real time.
This campaign became the first multilingual interactive ad built for connected TV and won an OMMA for Best Interactive and an ARF David Ogilvy Silver Honor in the Multicultural category.
¡Me encanta!
Art Direction:
Matt Gallo
Design:
San San Ng
Copy:
Aleks Savic
Production:
Aliza Olin
Development:
Innovid