A SaleS pitch
We caN Play With
21st Century Fox Ad Studio partnered with our Sales team to pitch creative agency Barton Graf on a new way to think about advertising. The goal was to position our interactive ads as more dynamic and engaging than traditional static media.
ThE ChallengE
This was a general sales pitch, but it needed to feel purposeful and differentiated. The presentation had to clearly communicate the value of interactive advertising while supporting the Ad Sales team’s narrative in the room.
My RoLE
I directed the visual design and overall structure of the presentation. Built around Barton Graf’s Clash Royale IP, the deck was designed as an interactive system rather than a linear slideshow. I worked across layout, pacing, and visual storytelling to make sure the format reinforced the message.
ThE ReSulT
The final presentation functioned as a live demonstration of interactive thinking. Instead of advancing slides passively, the audience engaged through prompts and guided participation. The format aligned with the philosophy of 21st Century Fox’s Ad Studio and positioned interactive advertising as something to experience, not just describe.
Art Direction:
Matt Gallo
Design:
San San Ng
Copy:
Brian Cullen
Sales:
Andrew Dawson
Account:
Lauren Salisbury