wRite the Script
wiTh MicroSoft
Microsoft partnered with the show Lethal Weapon to build a campaign that connected product storytelling with entertainment. The goal was to create an experience that blended brand messaging with show content in a way
that felt intentional, not forced.
The Challenge
Balance two brands in one unified experience. The campaign needed to clearly communicate Microsoft’s product value while integrating Lethal Weapon in a way that felt natural. It had to support digital engagement and scale across desktop and event environments.
My Role
I led the art direction and interaction design across video, static graphics, and UI components. I built a visual system that supported Microsoft’s product clarity while aligning with the tone and energy of Lethal Weapon. I worked closely with development to ensure the experience performed
consistently across platforms.
The ReSulT
The final campaign merged product education with show-driven content in a single interactive experience. Users explored Microsoft’s features while engaging with branded moments tied to Lethal Weapon, creating a crossover that felt seamless rather than promotional.
The experience supported Microsoft Surface launch goals while simultaneously driving awareness for Fox’s new season of Lethal Weapon.
Art Direction:
Matt Gallo
Design:
Mackenzie Katz
Copy:
Brian Cullen
Production:
Jim Richardi
Development:
Chihwei Hsu